The special Supplemental Nutrition Program for Women, Infants and Children (WIC) is one of USDA’s major food assistance programs. WIC is authorized under the Healthy, Hunger-Free Kids Act of 2010. Major changes in the supplemental food packages were introduced in 2009 based on recommendations of a committee of the National Academies’ Institute of Medicine (IOM). One of the innovative program changes implemented at that time was the introduction of a cash value voucher (CVV) to supplement the purchase of fruit and vegetables for qualifying participants.