Why Creativity, Why Now?
In 2006 the Association of American Colleges and Universities surveyed 306 businesses to determine the most valuable skills that institutions of higher learning should be teaching, and the Top Three were (in order) teamwork, critical thinking, and communication. Yet in 2010 when IBM’s Institute for Business Values asked 1500 chief executives what leadership competency they championed above all others, voters selected none of the winners from three years before. Instead, the new American idol was creativity.
Charlie Sweet and Hal Blythe. "Why Creativity, Why Now?" National Teaching & Learning Forum 20.1 (2001): 7-9.
Available at: http://works.bepress.com/hal_blythe/42