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Contribution to Book
Deification of Market; Homogenization of Cultures: 'Free Trade' and Other Euphemisms for Global Capitalism
Globalizing Cultures (2015)
  • Gwendolyn Yvonne Alexis, Monmouth University
Abstract
In this book chapter, I argue that states and MNCs enter into extraterritorial pacts with global institutions like the WTO, UN, and IMF to derive economic benefit from international trade. Given that both entities are drawn to international trade by the quest for financial gain, there is no justification for attributing to either corporations or their countries of national origin malevolent intent such as colonization of the world under the banner of a particular culture. Economic actors direct their deliberate and intentional activities towards achieving economic goals; and this is done to such an extent that they are often willing to overlook the drawbacks of their single-minded pursuit. Drawbacks such as loss of self-sufficiency and national sovereignty, as well as becoming linked economically with their counterparts in the global arena are downplayed. In summary, I argue that MNCs - as the consummate ‘economic actors’ - focus their activities in the global marketplace not on destroying a nation’s culture, but on acquiring its business, on making its inhabitants loyal consumers of its product.
Keywords
  • Globalization,
  • Global Capitalism,
  • Free TradeSociology of Culture,
  • Marxist Theory,
  • Economic Hegemony
Publication Date
2015
Editor
Vincenzo Mele and Marina Vujnovic
Publisher
Brill
Series
Critical Global Studies
Citation Information
Gwendolyn Yvonne Alexis. "Deification of Market; Homogenization of Cultures: 'Free Trade' and Other Euphemisms for Global Capitalism" Leiden/BostonGlobalizing Cultures Vol. 5 (2015)
Available at: http://works.bepress.com/gwenyvonnealexis/2/