Competencia desleal en la modalidad de ambush marketing: ¿realmente debe preocuparnos?
Abstract
Ambush marketing is calling for the attention of specialists around the world because of recent legal proposals in order to regulate this practice. In Peru, unfair competition law may be the way to respond to ambush marketing. However, is it really a problem that law should solve? or is it just the natural reaction of competitors in the market? is it unfair o simply agressive competition?
Suggested Citation
Gustavo M. Rodríguez García. "Competencia desleal en la modalidad de ambush marketing: ¿realmente debe preocuparnos?" Actualidad Jurídica, Edit. Gaceta Jurídica.189 (2009): 317-320.
Available at: http://works.bepress.com/gustavo_rodriguez_garcia/1
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