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Building Internet Trust: Signaling through Trustmarks

Aiken Damon
Greg Osland, Butler University
Ben Liu
Robert Mackoy, Butler University

Abstract

Note: Due to publisher restrictions open-access is not allowed.

Suggested Citation

Aiken Damon, Greg Osland, Ben Liu, and Robert Mackoy. "Building Internet Trust: Signaling through Trustmarks" International Journal of Internet Marketing and Advertising, 1.3 (2004): 251-267.
Available at: http://works.bepress.com/gregory_osland/6



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