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Selected Works of Gregory E. Osland
Presentation
The Impact of Emotional Warmth on Preference for Human Interaction and Channel Preference: A Cross-cultural Analysis
Academy of Marketing Annual Conference (2006)
  • Gregory E. Osland, Butler University
  • Bela Florenthal
Disciplines
Publication Date
July, 2006
Citation Information
Gregory E. Osland and Bela Florenthal. "The Impact of Emotional Warmth on Preference for Human Interaction and Channel Preference: A Cross-cultural Analysis" Academy of Marketing Annual Conference (2006)
Available at: http://works.bepress.com/gregory_osland/12/