Greg Osland is a professor of Marketing at Butler University's College of Business.
Articles
High- versus Low-Context National Cultures: Preferences for Type of Retailer and for Human Interaction (with Bela Florenthal), Indian Journal of Economics and Business (2009)
A purpose of this research is to investigate differences between low-and high-context national cultures in...
Ecotourism in Latin America: Four Types of Birding Tours, Indiana Audubon Quarterly (2007)
No abstract available
The Antecedents and Consequences of Generalized Internet Trust: Developing a Conceptual Framework and Measurement Scale (with D. Aiken, Robert Mackoy, B. Liu, and Richard Fetter), Journal of Internet Commerce (2007)
Trust is a central construct and plays a critical role in understanding Internet consumer behavior....
Building Internet Trust: Signaling through Trustmarks (with Aiken Damon, Ben Liu, and Robert Mackoy), International Journal of Internet Marketing and Advertising, (2004)
Note: Due to publisher restrictions open-access is not allowed.
Ecolodge Performance Goals and Evaluations (with Robert Mackoy), Journal of Ecotourism (2004)
Note: full-text not available due to publisher restrictions. Link takes you to an external site...
Contributions to Books
Beginnings of a Fulfilling Career, Michigan State University Contributions to International Business and Innovation, 2009 (2009)
No abstract available
Eco Paraiso (with Robert Mackoy and Daniel H. McQuiston), Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage (2007)
Note: full-text not available due to publisher restrictions. Link takes you to an external...