Books
Workplace Spanish (with Leslie Holloway) (2007)
In Workplace Spanish (2nd Edition), employees will learn to communicate with other employees, clients, and...
Popular Press
Commerce in Education: SCORE one for college Business class (with Jennifer Robison), Las Vegas Review Journal (2007)
News: Innovation and Solidarity by Guillermo Arosemena- Diario El Universo Guayaquil, Ecuador (with Guillermo Arosemena), Diario Expreso de Guayaquil- Ecuador (2007)
White Papers
Evaluation of the Customer Management and Relationship Marketing Plan for Southwest Airlines, Relationship Marketing (2008)
Evaluation of the Customer Management and Relationship Marketing Plan for Southwest Airlines
Successful firms...
Taxonomy of Selected Relationship Marketing Theories, Selected Works (2008)
Taxonomy of Relationship Marketing Theories
A customer-centric marketing strategy relies on the creation of...
Global Marketing Strategy for the Internationalization of a U.S.-based University in Latin America, Relationship Marketing (2008)
A Taxonomy of Global Management Theories (2008)
This document presents a taxonomy of 14 management theories and models that incorporate grounded theory...
A Taxonomy of Selected Organizational Theories (2007)
Abstract This research proposes a taxonomy of 16 organizational theories that represent both germinal and...
A Review of Transformational Leadership Models and its Linkage to the Scholarship/Practice/Leadership Model (2007)
The success of organizations is the result of a combination of factors: financial, material and...
Presentations
A resource-based view of Diversity in the Business Administration Program- NSC, Diversity Panel- Faculty Development Week (2009)
This document was presented to faculty members of Nevada State College in the context of...
Diversity in the Classroom: The Business experience, Nevada State College - Heritage Center (2007)
Working Papers
Responding to Stakeholders’ Critical Needs- The Integrative Model of Stakeholders’ Management (IMSM) (2010)
Organizations are increasingly required to enhance their accountability to diverse internal and external stakeholders (Burrows,...