Books

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Workplace Spanish (with Leslie Holloway) (2007)

In Workplace Spanish (2nd Edition), employees will learn to communicate with other employees, clients, and...

 

Popular Press

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SCORE Helps College Students Learn Business Basics, SCORE Volunteer Online (2007)
 

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Commerce in Education: SCORE one for college Business class (with Jennifer Robison), Las Vegas Review Journal (2007)
 

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News: Innovation and Solidarity by Guillermo Arosemena- Diario El Universo Guayaquil, Ecuador (with Guillermo Arosemena), Diario Expreso de Guayaquil- Ecuador (2007)
 

White Papers

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Evaluation of the Customer Management and Relationship Marketing Plan for Southwest Airlines, Relationship Marketing (2008)

Evaluation of the Customer Management and Relationship Marketing Plan for Southwest Airlines

Successful firms...

 

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Taxonomy of Selected Relationship Marketing Theories, Selected Works (2008)

Taxonomy of Relationship Marketing Theories

A customer-centric marketing strategy relies on the creation of...

 

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Global Marketing Strategy for the Internationalization of a U.S.-based University in Latin America, Relationship Marketing (2008)
This document simulates a senior executive-level proposal of a methodology of global marketing decision-making to...
 

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A Taxonomy of Global Management Theories (2008)

This document presents a taxonomy of 14 management theories and models that incorporate grounded theory...

 

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A Taxonomy of Selected Organizational Theories (2007)

Abstract This research proposes a taxonomy of 16 organizational theories that represent both germinal and...

 

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A Review of Transformational Leadership Models and its Linkage to the Scholarship/Practice/Leadership Model (2007)

The success of organizations is the result of a combination of factors: financial, material and...

 

Presentations

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A resource-based view of Diversity in the Business Administration Program- NSC, Diversity Panel- Faculty Development Week (2009)

This document was presented to faculty members of Nevada State College in the context of...

 

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Diversity in the Classroom: The Business experience, Nevada State College - Heritage Center (2007)
 

Working Papers

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Responding to Stakeholders’ Critical Needs- The Integrative Model of Stakeholders’ Management (IMSM) (2010)

Organizations are increasingly required to enhance their accountability to diverse internal and external stakeholders (Burrows,...

 

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Organizational Design Strategy- A Case Study on a Public Baccalaureate College (2007)
This paper presents a proposal of re-design strategy for a higher education institution located in...
 

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The Open-Systems Approach to Organizational Design (2007)
The open-systems approach in organizational design is the most appealing perspective for most of organizational...