Towards NPOs Deeper Understanding of the Corporate Giving Manager's Role in Meeting Salient Stakeholders Needs
Increasingly, nonprofit organizations’ (NPOs) requests for assistance to large organizations are subject to formal processes and are being scrutinized more rigorously in terms of how they fit with the firm’s corporate social responsibility (CSR) policy and the satisfaction of stakeholder needs. This screening and evaluation process is often performed by the corporate giving manager and we suggest stakeholder-agency theory is the most appropriate theoretical lens to capture the pressures and influences of stakeholders on corporate giving managers and their decision making processes.
John Cantrell, Elias Kyriazis, Gary Noble, and Jennifer Algie. "Towards NPOs Deeper Understanding of the Corporate Giving Manager's Role in Meeting Salient Stakeholders Needs" Journal of Nonprofit and Public Sector Marketing 20.2 (2008): 191-212.
Available at: http://works.bepress.com/gnoble/13