Gary Noble is both Associate Dean, International and Development for the Faculty of Commerce and Director of the Centre for Social Marketing Research (CSMR). Prior to this Gary was Head of the Marketing Discipline in the School of Management and Marketing. Gary couples together formal qualifications in both marketing and management with extensive industry experience having held a number of senior positions prior to joining academia. Gary teaches across a range of marketing subjects at both undergraduate and postgraduate level including international marketing; tourism marketing and marketing strategy. Gary is co-author of one of Australia's leading international marketing texts. Gary's research is concentrated in the area of social marketing. This has resulted in Gary establishing within the Faculty of Commerce the 'Centre for Social Marketing Research' (CSMR). The Centre undertakes an active program of research designed to contribute to the theoretical foundations of social marketing as well as its application.
Articles
Competition and positioning (with Debra Z. Basil), Faculty of Commerce - Papers (2011)
Conceptualising a contemporary marketing mix for sustainable tourism (with Lester W Johnson and Alan A. Pomering), Faculty of Commerce - Papers (2011)
This paper outlines how marketing, though traditionally considered an enemy of sustainability, can play a...
Investigating Chinese and Australian student's awareness and interpretation of CSR, and the influence of studying 'socially innovative commerce' over time (with Alan A. Pomering and Zhengfeng Li), Faculty of Commerce - Papers (2011)
Parents and young drivers: the role of learning, behaviour modelling, communication and social marketing (with M Franks Papakosmas), Faculty of Commerce - Papers (2011)
The rates of death and injury amongst young novice drivers remain disproportionately higher than for...
The City Branding of Wollongong (with John Glynn and Gregory M. Kerr), Sydney Business School - Papers (2011)
Presentations
A sustainability roadmap for contemporary marketing education: thinking beyond the 4Ps (with Alan A. Pomering and Les Johnson), Proceedings of the Academy of Marketing Conference (2008)
For generations marketing students have been taught the mantra of the 4Ps. This paper questions...
Segmenting the international student market: an Australian perspective, Proceedings of the Academy of Marketing Conference (2008)
The international student market is a highly competitive one with the development and implementation of...
A Conceptual Model of the Factors Affecting the Choice of Nonprofit Organisation by Large Corporations in Australia (with John Cantrell, Elias Kyriazis, and Jennifer Algie), Faculty of Commerce - Papers (2006)
This paper develops a new conceptualisation of corporate giving which advances our knowledge in the...
Team Teaching: Student reflections of its strengths and weaknesses (with Venkata K. Yanamandram), in R. Atkinson & J. Hobson (Eds.), Teaching and Learning Forum: The Reflective Practitioner (2005)
This paper examines student experiences and perceptions of two models of team teaching employed at...
Management consultant - client relationships: their impact on consultancy outcomes in SMEs, Faculty of Commerce - Papers (2000)
This paper reports on the findings of an empirical study that examined aspects of the...