Articles

Bragging rights and destination marketing: a tourism bragging rights model (with Clifford Lewis and Lois Burgess), Faculty of Commerce - Papers (2012)

In a study seeking to understand destination choice, focus group participants consisting of travellers, mentioned...

 
Challenges in managing place brands: the case of Sydney (with Melodena Balakrishnan), Faculty of Commerce - Papers (2012)

The purpose of this work is to introduce the concepts of brand architecture and brand...

 
Towards the development of an evaluation questionnaire for academic conferences (with Clifford Lewis), Faculty of Commerce - Papers (2012)

Each year, academic conferences are held at destinations throughout the world. These conferences provide benefits...

 
Environmental scanning by higher education: learning from other sectors (with Peter Hosie), Faculty of Commerce - Papers (2011)
 
Self-identity and Social Norms in Destination Choice by Young Australian Travellers (with Alan A. Pomering and Clifford Lewis), Faculty of Commerce - Papers (2011)

Demand for domestic tourism in Australia is in decline, particularly for young Australian travellers (YATs)...

 
Shopping centres as place brands (with Melodena Balakrishnan), Faculty of Commerce - Papers (2011)
 
The City Branding of Wollongong (with John Glynn and Gary I. Noble), Sydney Business School - Papers (2011)
 
The role of fashion in influencing the travel decision and destination choice (with Lois Burgess and Clifford Lewis), Faculty of Commerce - Papers (2011)

Given available time and resources, an individual can choose whether to travel andconsequently make a...

 
Applying the sustainable tourism marketing mix to a passenger rail service: A tourism marketing student perspective (with Alan A. Pomering and A Croucher), Faculty of Commerce - Papers (2010)

Sustainability is increasing in importance for business and especially so for tourism, an industry that...

 

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Destination choice by young Australian travellers: a theoretical explanation to a practitioner problem (with Alan A. Pomering and C Lewis), Faculty of Commerce - Papers (2010)

Domestic tourism in Australia is in decline. This is particularly the case with young Australian...

 
A study of community events held by not-for-profit organizations in Australia (with Angie Ruperto), Faculty of Commerce - Papers (2009)

This research questions the role and purpose of community-based events hosted by not-for-profit organizations (NFPs),...

 

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Conventions held by associations: a case study of buyers and suppliers in an emerging conference destination (with Monica Miller), Faculty of Commerce - Papers (2009)

Conventions constitute one of the fastest growing segments of business tourism, with association conventions being...

 

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Evaluating the use of the web for tourism marketing in Hong Kong (with Lois Burgess and Chun Fung Tsoi), Faculty of Commerce - Papers (2009)

Tourism is important to the economy of Hong Kong with over 25 million individuals visitingthe...

 

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Understanding the propensity of Chinese university students for leisure travel within Australia (with Lois Burgess and Yun Zhang), Faculty of Commerce - Papers (2009)

The provision of education to international students in Australia is increasingly important tothe higher education...

 

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Using the brand molecule concept to guide the management and marketing of a professional sports team (with Alan A. Pomering and Dirk Melton), Faculty of Commerce - Papers (2009)

The sports industry is an important one; it is estimated to be the 11th largest...

 
The case study methodology in place management research and practice (with John Glynn and Gary I. Noble), Faculty of Commerce - Papers (2008)

Purpose: The purpose of this paper is to assist those in the relatively new field...

 
The Role of Community Leaders as 'Senior Managers' in Place Brand Implementation (with John Glynn and Gary I. Noble), Faculty of Commerce - Papers (2007)

Brand management is now being applied to places to stimulate economic and social development. While...

 

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From destination brand to location brand, Journal of Brand Management (2006)

Destination marketing organisations, often with government support, have traditionally been responsible for promoting their respective...

 
A Review of a Brand Management Strategy for a Small town - Lessons learnt! , Faculty of Commerce - Papers (2005)
 

Presentations

Australian traveller's use of the internet: understanding Australian planning and booking behaviour (with Lois Burgess), Faculty of Commerce - Papers (2012)

To better understand Australians’ Internet usage in the context of travel planning. The study serves...

 
The importance of 'bragging rights' to tourism marketing (with Clifford Lewis and Lois Burgess), Faculty of Commerce - Papers (2012)
 

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Converting Business Travellers to Leisure Travellers (with Katie Lazarevski and Sara Dolnicar), Faculty of Commerce - Papers (2009)

The aim of this paper is to propose a novel strategy for attracting vacation tourists...

 

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The Strategic Fit of Community Events Hosted by Charities: Insights from Australia (with A. Ruperto), Partnerships, Proof and Practice - International Nonprofit and Social Marketing Conference 2008 - Proceedings (2008)

A charitable organisation fits within the broader category of not-for-profit organisations (NFPs) which operate in...

 

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Cities of innovation: Exploring the role of local community organisations in ‘constructing advantage’ (with Samuel E. Garrett-Jones, M. Gross, S. Kotevski, and S. Zaeemdar), Faculty of Commerce - Papers (2007)

Cities and regions around the world are attempting to ‘construct advantage’ by intervening to create...

 

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Harvesting Micro-Geographic Heterogeneity to Increase Community Acceptance of Tourism (with Sara Dolnicar and K. Lazarevski), Faculty of Commerce - Papers (2007)

Tourism marketing literature has long recognised the importance of residents’ acceptance of tourism if a...