Dr. Greg Kerr’s career has included management roles in local government at Wollongong and Randwick City Councils (including acting General Manager) followed by a career in business development. He was a Director of Tourism Wollongong, Tweed Tourism, Southern Counties (now Horizon) Credit Union and Vice-President of the Murwillumbah Chamber of Commerce. Until 2008, he was event coordinator for the City of Wollongong Australia Day celebrations. Greg is a current member of the Brand Wollongong Committee and is regularly a guest speaker at local government and community events and is a state judge for the Keep Australia Beautiful Council of NSW. Since joining UOW in 2001, Greg has lectured in management and marketing subjects within the Faculty of Commerce. He currently supervises Masters by Research and PhD students researching in place marketing and is a member of the Institute for Innovation in Business and Social Research (IIBSoR).
Articles
Bragging rights and destination marketing: a tourism bragging rights model (with Clifford Lewis and Lois Burgess), Faculty of Commerce - Papers (2012)
In a study seeking to understand destination choice, focus group participants consisting of travellers, mentioned...
Challenges in managing place brands: the case of Sydney (with Melodena Balakrishnan), Faculty of Commerce - Papers (2012)
The purpose of this work is to introduce the concepts of brand architecture and brand...
Towards the development of an evaluation questionnaire for academic conferences (with Clifford Lewis), Faculty of Commerce - Papers (2012)
Each year, academic conferences are held at destinations throughout the world. These conferences provide benefits...
Environmental scanning by higher education: learning from other sectors (with Peter Hosie), Faculty of Commerce - Papers (2011)
Self-identity and Social Norms in Destination Choice by Young Australian Travellers (with Alan A. Pomering and Clifford Lewis), Faculty of Commerce - Papers (2011)
Demand for domestic tourism in Australia is in decline, particularly for young Australian travellers (YATs)...
Presentations
Australian traveller's use of the internet: understanding Australian planning and booking behaviour (with Lois Burgess), Faculty of Commerce - Papers (2012)
To better understand Australians’ Internet usage in the context of travel planning. The study serves...
The importance of 'bragging rights' to tourism marketing (with Clifford Lewis and Lois Burgess), Faculty of Commerce - Papers (2012)
Converting Business Travellers to Leisure Travellers (with Katie Lazarevski and Sara Dolnicar), Faculty of Commerce - Papers (2009)
The aim of this paper is to propose a novel strategy for attracting vacation tourists...
The Strategic Fit of Community Events Hosted by Charities: Insights from Australia (with A. Ruperto), Partnerships, Proof and Practice - International Nonprofit and Social Marketing Conference 2008 - Proceedings (2008)
A charitable organisation fits within the broader category of not-for-profit organisations (NFPs) which operate in...
Cities of innovation: Exploring the role of local community organisations in ‘constructing advantage’ (with Samuel E. Garrett-Jones, M. Gross, S. Kotevski, and S. Zaeemdar), Faculty of Commerce - Papers (2007)
Cities and regions around the world are attempting to ‘construct advantage’ by intervening to create...