In this paper we continue to explore the ethics and social impact of augmented visual field devices (AVFDs). Recently, Microsoft announced the pending release of HoloLens, and Magic Leap filed a patent application for technology that will project light directly onto the wearer’s retina. Here we explore the notion of deception in relation to the impact these devices have on developers, users, and non-users as they interact via these devices. These sorts of interactions raise questions regarding autonomy and suggest a strong need for informed consent protocols. We identify issues of ownership that arise due to the blending of physical and virtual space and important ways that these devices impact trust. Finally, we explore how these devices impact individual identity and thus raise the question of ownership of the space between an object and someone’s eyes. We conclude that developers ought to take time to design and implement a natural and easy to use informed consent system with these devices.