Copyright (c) 2012 All rights reserved. http://works.bepress.com/erika_gearing Recent documents in Erika Gearing en-us Sat, 24 Nov 2012 01:41:00 PST 3600 http://works.bepress.com/erika_gearing/4 http://works.bepress.com/erika_gearing/4 Tue, 17 Jan 2012 10:05:28 PST Erika Gearing http://works.bepress.com/erika_gearing/3 http://works.bepress.com/erika_gearing/3 Tue, 17 Jan 2012 10:05:27 PST An institutional repository is an excellent vehicle for publicizing the quality of research conducted by the faculty, staff, and students, and for sharing unique institutional collections with a wide audience. Through the Scholars Archive, JWU scholarship and collections are able to gain more global visibility via the web. This has the potential to attract new students, researchers, faculty, and funding, as well as further increase Johnson and Wales’ reputation as an institution of higher education.

]]> Erika Gearing http://works.bepress.com/erika_gearing/2 http://works.bepress.com/erika_gearing/2 Tue, 17 Jan 2012 10:05:26 PST My goal with this presentation is just what the title says: To highlight the strategies I’ve used to market our Institutional Repository, ScholarsArchive@JWU, and create and renew buy-in from administrators and faculty. I’ll show examples I’ve used to target both audiences and talk about some of the successes and challenges I’ve had as a result.

]]> Erika Gearing et al. http://works.bepress.com/erika_gearing/1 http://works.bepress.com/erika_gearing/1 Tue, 17 Jan 2012 10:05:24 PST Posting work to a Digital Commons repository can increase dissemination, visibility, and discoverability of scholarly output; effectively demonstrating this to key stakeholders can be a valuable tool in creating long-term buy-in and support for your repository initiative. In this webinar, Erika Gearing, Reference Librarian and repository administrator for Johnson and Wales University's ScholarsArchive, discusses how she has used reports, presentations, and one-on-one contact to successfully generate support from both faculty and institutional administrators. Topics include:

• Identifying and targeting your audience
• Gathering data to support your message
• Using your successes in future outreach and marketing campaigns
• Employing social media strategies

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