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<title>Erica Scharrer</title>
<copyright>Copyright (c) 2012  All rights reserved.</copyright>
<link>http://works.bepress.com/erica_scharrer</link>
<description>Recent documents in Erica Scharrer</description>
<language>en-us</language>
<lastBuildDate>Sat, 24 Nov 2012 01:29:02 PST</lastBuildDate>
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<title>Shifting currents in media awareness.</title>
<link>http://works.bepress.com/erica_scharrer/2</link>
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<pubDate>Wed, 15 Dec 2010 08:03:58 PST</pubDate>
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	<p>This longitudinal qualitative research study examines how a group of parents and teachers sought to raise awareness in their community about harmful media effects. Initially condemning the influx of new digital media technologies such as violent video games, the group eventually shifted tactics in an effort to go beyond ‘preaching to the choir’ and bring other parents into the fold. Their experience suggests that we might reconsider media literacy as a form of social work.</p>

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<author>Chris Boulton et al.</author>


<category>Media Literacy</category>

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<title>Men, muscles, and machismo: The relationship between exposure to television violence and antisocial outcomes in the presence of hypermasculinity</title>
<link>http://works.bepress.com/erica_scharrer/1</link>
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<pubDate>Wed, 15 Dec 2010 08:03:56 PST</pubDate>
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	<p>This study examines the addition of a new variable, hypermasculinity, to the relationship between television violence and antisocial outcomes. The content analysis portion of the study examines "bad guys" and "good guys" in a sample of 30 different police/detective dramas that had originally aired from the 1960s through the 1990s (N = 331 male characters) and determines that hypermasculine, or "macho" portrayals, often accompany aggressive and criminal acts. It also determines that "bad guys" have remained quite hypermasculine and aggressive over time, while "good guys" from more recent programs are less hypermasculine than in previous programs. The experimental portion of the study examines hypermasculinity as a pre-existing personality construct of 60 college-aged male subjects. The pre-test post-test control group design finds those exposed to a violent and hypermasculine television program scored higher for post-test scores of self-reported aggressive/hostile tendencies than those who had received the control condition stimulus of a non-violent, hypermasculine television program. In support of hypotheses, pre-existing aggressive scores and pre-existing hypermasculinity scores both influenced the magnitude of the experimental effects. Therefore, the introduction of hypermasculinity to the experimental literature shows it operates as an important intervening variable that heightens an aggressive response to television violence.</p>

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<author>Erica Lee Scharrer</author>


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