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Article
High-Speed Success In Indy Left Canadian Club Wondering, "Should We Stay Or Should We Go?"
WCBT Faculty Publications
  • Enda McGovern, Sacred Heart University
  • Laurence Weinstein, Sacred Heart University
  • Brandi Hooper Morgan
Document Type
Peer-Reviewed Article
Publication Date
7-1-2010
Abstract

The article presents a case study for the marketing decision of the Canadian Club Whisky on its racing program, the Canadian Club Racing. It notes that the dilemma roots from the declaration of their racecar driver, Dario Franchitti, that he would not be racing in the 2008 Indy Racing season because he signed a contract with NASCAR. It states that the condition allows several options for the company which include following Franchitti to NASCAR or abandoning its racing program.

Citation Information
McGovern, Enda and Weinstein, Lawrence. "High-Speed Success In Indy Left Canadian Club Wondering, "Should We Stay Or Should We Go?" Business Case Journal 17.2 (2010): 1.