My research interests are in the areas of promotional culture, media and cultural
studies of health, qualitative research methods, and gender and performance. I'm the
co-editor of The Routledge Companion to Advertising and Promotional Culture (Routledge,
2013), and my publications about consumer culture appear in the journals Popular
Communication, Feminist Media Studies, Journal of Consumer Culture, and International
Journal of Cultural Studies. Articles from a collaborative project on American
cheerleading have been published in Social Problems and Text & Performance Quarterly.
My current research considers how health care is framed as a consumer issue, particularly
in the United States in reform discourse. 

Promotional Culture

The Routledge Companion to Advertising and Promotional Culture (with Matthew P. McAllister) (2013)

The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key...

 

Health Care Discourse

PDF

Consumer Subjectivity and US Healthcare Reform, Health Communication (2013)

Health care consumerism is an important frame in US health care policy, especially in recent...

 

PDF

The Racialization of US Health Care Reform: The Case of Gold-Plated Cadillac Health Plans (2013)

The term “gold-plated Cadillac health plans” became nationally prominent during John McCain’s run for President...

 

Framing the Debate: Both sides of the US healthcare reform debate use similar rhetoric to sell their positions, Communication Director (2010)

The Obama administration's pitch to reform healthcare can best be viewed as an awkward dance...

 

PDF

Mediating Citizenship Through the Lens of Consumerism: Frames in the American Medicare Reform Debates of 2003-2004, Social Semiotics (2006)

Access to health care is an issue that challenges the imagined boundary between being a...

 

PDF

Scolding John Q.: Articulating a Normative Relationship between Politics and Entertainment, The Communication Review (2005)

The 2002 hostage drama John Q. triggered a discussion among journalists, the public, and the...

 

Consumer Culture and Emotion

PDF

A Taste for Greeting Cards: Distinction within a Denigrated Cultural Form, Journal of Consumer Culture (2010)

Greeting cards are a denigrated product category in the United States, and yet consumers use...

 

PDF

Expressing the Self through Greeting Card Sentiment: Working Theories of Authentic Communication in a Commercial Form, International Journal of Cultural Studies (2010)

As mass produced vehicles of sentiment, greeting cards draw attention to the use of socially...

 

PDF

Doing Gender Difference through Greeting Cards: The Construction of a Communication Gap in Marketing and Everyday Practice., Feminist Media Studies (2009)

Greeting card communication reflects the highly gendered division of both emotional and domestic labor in...

 

PDF

Mass Producing the Personal: The Greeting Card Industry’s Approach to Commercial Sentiment, Popular Communication (2008)

The greeting card industry manages the challenge of mass-producing images and texts for use in...

 

PDF

When You Care Enough to Defend the Very Best: How the Greeting Card Industry Manages Cultural Criticism, Media, Culture & Society (2007)

The American greeting card industry, in particular industry leader Hallmark Cards, makes substantial efforts to...

 

Gender Performance

PDF

Hegemonic Masculinity on the Sidelines of Sport (with Laura A. Grindstaff), Sociology Compass (2011)

Nearly a quarter of a century old, the concept of hegemonic masculinity as developed by...

 

Link

Cheerleading and the Meaning of Spirit (with Laura Grindstaff), Communication Currents (2010)

“Ready. Okay.” Anyone familiar with American cheerleading is likely familiar with the idea of spirit....

 

PDF

Hands on Hips, Smiles on Lips! Gender, Race, and the Performance of Spirit in Cheerleading (with Laura Grindstaff), Text & Performance Quarterly (2010)

Cheerleading has long been synonymous with “spirit” because of its traditional sideline role in supporting...

 

PDF

Doing Gender Difference through Greeting Cards: The Construction of a Communication Gap in Marketing and Everyday Practice., Feminist Media Studies (2009)

Greeting card communication reflects the highly gendered division of both emotional and domestic labor in...

 

PDF

Cheerleading and the Gendered Politics of Sport (with Laura Grindstaff), Social Problems (2006)

Cheerleading occupies a contested space in American culture and a key point of controversy is...

 

Media and Nationalism

PDF

Reality Nations: An International Comparison of the Historical Reality Genre, Reality Television: Merging the Global and the Local (2010)

When 1900 House (Hoppe, 2000) premiered in the UK in 2000, a hybrid television form...

 

Link

Trudeaumania Part II: Passionate Politics in a Canadian 21st Century Media Event, International Journal of Communication (2008)

In 2000 former Canadian Prime Minister Pierre Elliott Trudeau, age 80, died, and was remembered...

 

PDF

The Press as Agents of Nationalism in the Queen’s Golden Jubilee: How British Newspapers Celebrated a Media Event (with Claire Wardle), European Journal of Communication (2004)

The press coverage in anticipation of and during Queen Elizabeth II’s Golden Jubilee celebrations in...

 

PDF

Selling Canada to Canadians: Collective Memory, National Identity, and Popular Culture, Critical Studies in Media Communication (2002)

Two media endeavours, the Heritage Minutes and the CBC documentary Canada: A People’s History, hope...