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Article
Investigating Online Reviews of Formalwear Rented Online: Information Generated by Female Consumers in Rent the Runway Sites
Apparel, Events and Hospitality Management Conference Proceedings and Presentations
Document Type
Conference Proceeding
Disciplines
Conference
2014 ITAA Proceedings #71 Annual Conference, Charlotte, NC, USA
Publication Version
Published Version
Publication Date
11-12-2014
Conference Title
2014 ITAA Proceedings #71 Annual Conference
Conference Date
November 12 - 16, 2014
Geolocation
(35.2270869, -80.84312669999997)
Abstract
With the explosive growth of e-commerce, consumer online reviews as a type of electronic word-of-mouth (eWOM) have become increasingly important. Because online reviews come from the consumer perspective, they are perceived to be more influential on consumers’ choices and more helpful in reducing consumers’ perceived uncertainty than seller-generated information. Despite this, no research to date has investigated consumer-generated information in online reviews of formalwear rented online. This study is the first attempt to understand consumer-generated information in online reviews of formalwear rented online.
Copyright Owner
International Textile and Apparel Association
Copyright Date
2014
Language
en
File Format
application/pdf
Citation Information
Eonyou Shin and Ellen McKinney. "Investigating Online Reviews of Formalwear Rented Online: Information Generated by Female Consumers in Rent the Runway Sites" CharlotteVol. 71 (2014) p. 33 - 34 Available at: http://works.bepress.com/ellen_mckinney/8/
2014 ITAA Proceedings #71 Annual Conference, Charlotte, NC, USA, November 12-16, 2014. Posted with permission.