"Shades of meaning: The Effect of Color and Flavor Names on Consumer Choice" by Elizabeth G Miller

Selected Works of Elizabeth G Miller

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Shades of meaning: The Effect of Color and Flavor Names on Consumer Choice

Journal of Consumer Research (2005)

Elizabeth G Miller, University of Massachusetts - Amherst
Barbara E. Kahn

Disciplines

Marketing

Publication Date

2005

Citation Information

Elizabeth G Miller and Barbara E. Kahn. "Shades of meaning: The Effect of Color and Flavor Names on Consumer Choice" Journal of Consumer Research Vol. 32 Iss. June (2005)
Available at: http://works.bepress.com/elizabeth_miller/6/