Dr Elaine Ramsey is a senior lecturer within the Department of Business, Retail and Financial Services, Ulster Business School, University of Ulster, Northern Ireland. Her main areas of expertise are in the areas of SMEs; Tradeable Services; E-Business; and E-Marketing Management. Her particular area of research interests relate to regional economic development and public policy support mechanisms associated with enhancing the competitiveness of small service firms. The research outcomes concern the influence of government policy on innovation, enterprising activity and the ‘e’ entrepreneurial orientation of SMEs. An additional area of interest is the utilisation of innovative mixed methodological approaches to evaluate public policy. She is currently a co-investigator on five INTERREG IVB projects: MicrE; SMALLEST; TransTourism; NEES and SECRE
Journal Articles
Repurchase intention in B2C e-commerce - A relationship quality perspective (with Y Zhang,; Y Fang; Kwok-Kei Wei; P McCole; and Y Chen), Information and Management (2011)
Information systems professionals must pay attention to online customer retention. Drawing on the relationship marketing...
Critical Factors Underpinning the e-CRM Activities of SMEs”. (with Paul Harrigan and Patrick Ibbotson), Journal of Marketing Management (2010)
Internet Technologies, eCRM Capabilities and Performance Benefits of SMEs – An Exploratory Study (with Paul Harrigan, Andreas Schroeder, Israr Qureshi, Yulin Fang, Patrick Ibbotson, and Darren Meister), International Journal of Electronic Commerce (2010)
The role of ICTs in using Projective Techniques as survey tools to meet the challenges of bounded rationality. (with Derek Bond), Qualitative Market Research: An International Journal (2010)
Trust Considerations on Attitudes Towards Online Purchasing: The Moderating Effect of Privacy and Security Concerns (with Patrick McCole and John Williams), Journal of Business Research (2010)
The research examines the relationships between three common trust considerations (vendor, internet and third parties)...
Guest Editorials
Guest Editorials (with Lynn Martin and Kelly Smith), International Journal of Entrepreneurial Behaviour and Research (2011)
Special Issue on Developing Enterprising Individuals
Guest Editors:
Dr Elaine Ramsey, University of Ulster
Dr...
Conference Papers
“Reducing regional energy demand – the measurement challenge”, (with Derek Bond), International Association for Official Statistics Conference on Official Statistics and the Environment (2011)
Evaluating the public's perception of NSO websites using a non- standard mixed methodological approach (with Derek Bond), STATISTICS Investment in the Future 2. International Statistical Conference (2009)
In the last twenty years most National Statistics Offices have committed considerable resources to the...
Using e-CRM to create Customer Insight in SMEs (with Paul Harrigan and Patrick Ibbotson), Academy of Marketing Conference (2009)
Small and medium-sized enterprises (SMEs) are vital components of our economies, and their marketing exhibits...
Critical Factors Underpinning the e-CRM Activities of SMEs (with Paul Harrigan and Patrick Ibbotson), AUMEC Conference on Market, Marketing and Entrepreneurship (2009)
A Creative Methodological Cocktail: Perceptions of Credibility in SME Research (with Derek Bond), Mixed Methods Conference (2008)
Research Funded Proiects
European NPP Project_TransTourism (with Derek Bond and Norry McBride) (2010)
The TransTourism project aims to demonstrate innovative, sustainable transport and transport information services that are...
European NPP Project - SMALLEST (with Derek Bond and Norry McBride) (2009)
Synopsis of SMALLEST Project
The SMALLEST (Solutions for Micro generation to Allow Energy Saving...
European NPP Project - MicrE (with Derek Bond and Norry McBride) (2009)
Synopsis of MicrE Project
The MicRE project also falls under the NPP Priority 2 Objective.
...