Elias's teaching and research areas focus on new product development. In particular, cross-functional relationships between marketing personnel and R&D personnel during new product development projects. He is also a foundation member and currently Co-Director of the Centre for Social Marketing and non-profit Research where he has worked on joint projects with non-profit organisations such as The Royal Blind Society (NSW) and The Disability Trust. Elias has also published in the European Journal of Marketing, Journal of Marketing Management, International Journal of Nonprofit and Voluntary Sector Marketing, International Journal of Nonprofit and Public Sector Marketing. Elias' teaching skills have been recognised by being awarded a Faculty Teaching Award 2001. He is also the co-academic Liaison Officer for the student Marketing and Management Society who have helped raise over $13,000 for children with disabilities in the Illawarra.
Articles
Psychosocial antecedents of communication, trust, and relationship effectiveness in new product development projects: a functional manager perspective (with Paul Couchman and Lester W. Johnson), Faculty of Commerce - Papers (2012)
The basic differences between marketing managers and their technically trained counterpart managers [e.g., research and...
Does managerial signalling behaviour affect conflict during NPD projects: an exploratory study (with Paul Couchman and Les Johnson), Faculty of Commerce - Papers (2011)
Cross-functional relationships during NPD projects have received considerable researchattention with an emphasis on achieving successful...
An empirical test of the information processing and socio-political perspectives in New Product Development Projects (with Graham Massey), Faculty of Commerce - Papers (2010)
New product development research draws on a range of different theories, though nooverarching theory explaining...
Determination of consumer context in an online transaction process for a high risk purchase (with Rodney J. Clarke and Robert G. Grant), Faculty of Commerce - Papers (2010)
This paper showcases/discusses a method of analyzing consumer website behavior thatenables real-time purchase context identification....
Non-price online consumer purchase point value (with Rodney J. Clarke and Robert G. Grant), Faculty of Commerce - Papers (2010)
Online consumer point of purchase behaviour is typically dealt with as a number of functional...
Presentations
A Conceptual Model of the Factors Affecting the Choice of Nonprofit Organisation by Large Corporations in Australia (with John Cantrell, Gary I. Noble, and Jennifer Algie), Faculty of Commerce - Papers (2006)
This paper develops a new conceptualisation of corporate giving which advances our knowledge in the...
Communication and conflict between marketing and R&D during new product development projects (with Graham R. Massey), Faculty of Commerce - Papers (2006)
Effective cross-functional working relationships (CFRs) between Marketing Managers and R&D Managers are a key factor...
Politics and collaboration during NPD projects (with Graham Massey), Faculty of Commerce - Papers (2006)
Effective cross-functional relationships (CFRs) are a key success factor in developing successful new products for...