Suggested Citation

Stafford, Edwin R. and Cathy L. Hartman (2001), “Greenpeace’s Greenfreeze Campaign: Hurdling Competitive Forces in the Diffusion of Environmental Innovation,” in Ahead of the Curve: Cases of Innovation in Environmental Management, K. Green, P. Groenewegen, and P.S. Hofman, editors, Doredrecht: Kluwer Academic Publishers, 107-­‐131