Edwin R. Stafford, Ph.D., is a professor of marketing, public speaker, and
documentary film producer whose work centers on the market barriers, organizational
strategies, and public policy issues related to the market diffusion of renewable energy
and clean technology (a.k.a., "cleantech"). Particular attention centers on
"green marketing" and the strategic interactions among market players (e.g.,
incumbent firms, new entrants, government agencies, advocates) who maintain competing
interests in the cleantech and green product diffusion process.
His published research has appeared in both business and environmental policy journals,
and he has been a frequent op-ed contributor for the local and national press about
renewable energy, corporate sustainability, and cleantech issues. Ed also has been quoted
or his research has been featured in a variety of newspapers and magazines, including The
Wall Street Journal, Business Week.com, The New York Times Magazine, The New York Times,
Newsweek, USA Today, and the Christian Science Monitor, and he is a frequent guest
speaker for conferences (e.g., Windustry’s Community Wind Across America, USU Partners in
Business, and Bioneers), civic and professional organizations (e.g., Utah Advertising
Federation, Utah Interfaith Power & Light) and universities and schools (e.g., Clark
University, University of Utah, Bridgerland Applied Technical College). He has been an
advisor to the Utah Energy Office and a collaborator with the National Renewable Energy
Laboratory and Wind Powering America in Golden, Colorado.
No subject area
Sell
the
Wind (with Cathy L. Hartman), Management Faculty Publications (2010)
