Scholarly Research Articles

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Prevalence and Success of Reverse Mentoring in Public Relations (with Betsy A. Hays M.A. APR), Public Relations Journal (2011)

The article by professors Hays and Swanson points out the public relations workplace is changing...

 

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Research spotlight: Peer-to-peer mentoring works in the college newsroom, College Media Review/ Peer-Reviewed Research (2011)

The positive impacts of workplace mentoring have been observed in the professional world and extensively...

 

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The Student-Run Public Relations Firm in an Undergraduate Program: Reaching Learning and Professional Development Goals Through ‘Real World’ Experience, Public Relations Review (2011)

A student-run public relations firm can offer a variety of benefits for an undergraduate program...

 

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Preaching, Prosperity, and Product Sales: A Profile of On-Demand Digital Audio Offerings of Christian Renewalist Ministries, International Journal of Listening (2010)

In the United States alone, millions of listeners tune in to Internet-based audio-on-demand (commonly known...

 

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"Health and Wealth" and the World Wide Web: Leading renewalist ministries' use of Web to communicate social order, The Social Science Journal (2008)

Renewalist Christian ministries espouse a “Health andWealth” theology that is embraced by increasing numbers of...

 

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Digitally Enhanced or Dumbed Down? Evangelists' Use of the Internet, Moebius (2008)
 

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Implementing a Social Norms Approach to Reduce Alcohol Abuse on Campus: Lessons learned in the shadow of "The World's Largest Six-Pack" (with Kristine M. Zegers and Aaron A. Zwaska), The Social Science Journal (2004)

Many institutions of higher education are struggling with the problem of excessive alcohol consumption by...

 

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Homeland Attack and Homepage Response: a preliminary review of affected business entities' online corroboration/explanation of September 11 economic impact, The Social Science Journal (2004)

This research examines the reporting of negative economic impact resulting from September 11, 2001 terrorism...

 

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The Framing of Contemporary Christian Apostasy on the World Wide Web, Journal of Media and Religion (2004)

This article is a preliminary effort to make conclusions about how apostate religious organizations use...

 

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Review of Public Journalism and Political Knowledge, The Social Science Journal (2001)
 

Academic Conference Presentations

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Show Me, Help Me, Tell Me, Sell Me: Leading Christian Renewalist Ministries' Use of the World Wide Web for Evangelizing, Fundraising, and Merchandising, The 50th Annual Conference of the Western Social Science Association: Denver, CO (2008)

This research is an analysis of visual, operational, informational, fundraising, and merchandising content of World...

 

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La Crosse, the River, Denial: A College Town Struggles to Frame Responsibility for River Drowning Deaths, Association for Education in Journalism and Mass Communication Mid-Winter Conference: Reno, NV (2007)

Twenty-four college-aged men have drowned in the Mississippi River near La Crosse, Wisconsin, since 1974....

 

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Creating a Culture of "Engagement" With Academic Advising: Challenges and Opportunities for Today's Higher Education Institutions, The 48th Annual Conference of the Western Social Science Association: Phoenix, AZ (2006)

Effective academic advising is recognized as key to college student success and academic retention (Pascarella...

 

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Tragic Accidents or Mysterious Murders?: A College Town Struggles to Frame Responsibility For River Drowning Deaths, The 48th Annual Conference of the Western Social Science Association: Phoenix, AZ (2006)

This paper focuses on an ongoing debate in La Crosse, Wisconsin, over recent river drowning...

 

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'Neither Cold nor Hot': An Analysis of Christian World Wide Web Sites That Address GLBT Publics, Association for Education in Journalism and Mass Communication Annual Meeting, Toronto, Canada (2004)

This research analyzes Christian Web sites addressing gay, lesbian, bisexual, or transgendered public. The study...

 

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Communicating About Mass Communication: A National Study of the Content, Functionality, and Value of University Mass Communication Program World Wide Web Sites, The Association for Education in Journalism and Mass Communication Annual Meeting: Washington, D.C. (2001)

A study was undertaken to assess college and university mass communication program World Wide Web...

 

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'Standing Porter at the Door of Thought': The Social Order of the Christian Science Church, The 43rd Annual Conference of the Western Social Science Association: Reno, NV (2001)

The Church of Christ, Scientist, is a unique organization to study in the context of...

 

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Administration and Orientation of Undergraduate Journalism Education: Variables Affecting "Best Fit" Between Higher Education Institutions and Programs, The 41st Annual Conference of the Western Social Science Association: Fort Worth, TX (1999)

This paper addresses different perspectives on the best administrative 'home' for undergraduate journalism education, from...

 

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Public Service Anouncements and the Fight Against AIDS: A Survey of Radio Broadcasters' Attitudes and Policies, 81st Speech Communication Association Annual Meeting, San Antonio, Texas (1995)

A pilot study surveyed radio broadcasters in Arkansas, Missouri, Oklahoma, and Texas to further an...

 

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Mass Media Messages, Myths and Martyrs: Analyzing "American Responds to AIDS" Public Service Announcements, 1987-1992, 79th Speech Communication Association Annual Meeting, Miami Beach, Florida (1993)

A brief narrative description of the journal article, document, or resource. Focusing on the federal...

 

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"Repellent and Shameful": The Portrayal of AIDS in "America Responds to AIDS" Broadcast Public Service Anouncements, 1987-1992, 4th Annual Sooner Communicatiosn Conference, Oklahoma University, Norman (1993)

To address a need for increased discussion of the dangers of Acquired Immune Deficiency Syndrome...

 

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Toward a Policy for Managing the Use of Computer Mediated Communication in the Workplace, 4th Annual Sooner Communicatiosn Conference, Oklahoma University, Norman (1993)

Noting that there has been tremendous growth in the number of businesses and not-for-profit organizations...

 

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News media narratives of interethnic isolation and confrontation in post-Andrew Dade County, Florida, Sooner Communication Conference, University of Oklahoma (1993)

Hurricane Andrew was the costliest natural disaster to strike the United States, and the strongest...

 

Trade Industry Publication

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The Final Countdown to Y2K: Is Your Small Business Ready?, Water Conditioning & Purification (1999)
 

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Spring Mall and Home Shows: Finding Your Competitive Edge at Smaller Retailer Events, Water Conditioning & Purification (1999)
 

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Professional Development Seminars: Scouting Out Your Best Opportunities, Water Conditioning & Purification (1997)
 

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Planning + Execution + Follow-Up = Great Trade Show Performance, Water Conditioning & Purification (1997)
 

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Advertising Strategies for Success, Water Conditioning & Purification (1996)
 

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What You Need to Know About UPCs: Applying Bar Code Technology to Boost Marketing & Cut Costs, Water Conditioning & Purification (1996)
 

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Workplace Safety is Everyone's Concern, Water Conditioning & Purification (1995)
 

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How To Improve Your Professional Credibility, Water Conditioning & Purification (1995)
 

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Use Today's Technology to Improve Customer Contact, Water Conditioning & Purification (1994)
 

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Guarding Your Company's Intellectual Property Rights: Patents, Trademarks, and Copyright Protection, Water Conditioning & Purification (1994)
 

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Home-based Business Owners: A Market Worth Pursuing, Water Conditioning & Purification (1994)
 

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Tricks of the Trade for Trade Shows (Part 2), Water Conditioning & Purification (1994)
 

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Tricks of the Trade for Trade Shows (Part 1), Water Conditioning & Purification (1993)
 

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Recharging Your Customer Service Skills, Water Conditioning & Purification (1993)
 

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Networking: Beyond the Buzz Word, Water Conditioning & Purification (1993)
 

Journalistic writing

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Railway collision injures 2, Albuquerque Journal (1985)

In 1984-85, I worked as a correspondent for the Albuquerque Journal. I covered a variety...

 

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BBC follows Buddy Holly trail to Clovis, Albuquerque Journal (1985)

In 1984-85, I worked as a correspondent for the Albuquerque Journal. I covered a variety...

 

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Mobs of romantic moths disrupt radio broadcasts, Albuquerque Journal (1985)

In 1984-85, I worked as a correspondent for the Albuquerque Journal. The "romantic moths" story...

 

Educational presentation/ consultation

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Crisis communication, government/ media cooperation, and U.S. military public affairs, (Meeting) Delegation of The Information Office of Chongqing Municipal People’s Government (2011)

Presentation to the Delegation of The Information Office of Chongqing Municipal People’s Government (Nov. 2011)

 

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Marketing/ Communications Campaign Action Plan, Presentation to the California Medical Association/ California Medical Society Membership Summit, Irvine, CA (2011)

Effective communication is about relationships more so than it is about “getting the word out...

 

Professional/ educational workshop presentation

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Crisis Communication, Government/ Media Cooperation, and U.S. Military Public Affairs (2011)

This was the PowerPoint presentation that accompanied my remarks made to the Delegation of The...

 

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‘Where all things are pure and of good report’: The doctrinal theology, religious practice, and media manipulation of the Christian Science Church, Association for Education in Journalism and Mass Communication, annual conference (2001)

The Church of Christ, Scientist is 21st century religious movement that is facing considerable challenges...

 

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Journalism/ Mass Communication Program World Wide Web Sites: Content, Functionality and Promotional Value, Southwestern Mass Communication Journal (1999)

Despite the popularity of promotionally-oriented Web sites within journalism/ mass communication programs in higher education,...