Presentation
Best Practices for Student Learning Assessment In Smaller-Sized Undergraduate Mass Communication Programs
Small Programs Interest Group, Association for Education in Journalism and Mass Communication
(2015)
Abstract
Assessment of student learning in higher education is no longer optional, because the public increasingly expects universities to spend less and produce more. Generating detailed, meaningful assessment is challenging, particularly for smaller-sized mass communication programs with limited resources. Mass communication-focused assessment literature is scarce. This best practices essay reviews other research to illustrate proven examples of ways to assess simply and effectively in undergraduate mass communication programs to achieve maximum faculty support and curriculum improvement.
Keywords
- Assessment,
- assessment best practices,
- assessment rubrics,
- assessment methods,
- student learning,
- educational effectiveness,
- mass communication
Disciplines
Publication Date
August 8, 2015
Citation Information
Douglas J. Swanson. "Best Practices for Student Learning Assessment In Smaller-Sized Undergraduate Mass Communication Programs" Small Programs Interest Group, Association for Education in Journalism and Mass Communication (2015) Available at: http://works.bepress.com/dswanson/77/