
Presentation
Assessing Learning and Performance in the Student-Run Communications Agency
Western Social Science Association, Annual Meeting
(2014)
Abstract
This presentation is a case study illustrating methods and instruments used successfully to determine learning in a student-run agency where students are engaged with real-world clients and projects. Through enrollment in a capstone course in campaign management, Communications undergraduates become part of a student-run advertising and public relations agency. Seven formative and summative evaluations by students, graduate teaching assistants, instructors, and clients are used to assess students’ individual and collective concept knowledge and demonstration of specific skills. Although the assessment effort presented here is specifically tailored for the student-run agency, it could be adapted to work well in a variety of college student media workplaces and/ or high-impact practice courses.
Keywords
- Student-run agency,
- student-run advertising agency,
- student-run public relations agency,
- college media agency,
- university service learning,
- communication agency,
- student-run firm
Disciplines
Publication Date
2014
Citation Information
Douglas J. Swanson. "Assessing Learning and Performance in the Student-Run Communications Agency" Western Social Science Association, Annual Meeting (2014) Available at: http://works.bepress.com/dswanson/71/