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Presentation
Fostering development of mentoring and reverse mentoring skills among public relations undergraduates
Public Relations Society of America International Conference / Educators Academy (2012)
  • Douglas J. Swanson, Ed.D APR
  • Betsy A. Hays, M.A., APR, California State University, Fresno
  • Julie Henderson, Ph.D., APR, Fellow PRSA, University of Wisconsin-Oshkosh
Abstract
Mentoring and reverse mentoring have gotten a lot of attention in the academic and professional literature in other disciplines (accounting, management, nursing, the sciences, etc.). But these concepts haven’t been addressed much in public relations. We believe that if these practices were more fully integrated into the undergraduate curriculum, our students would be more prepared to participate in mentoring in the professional environment, as well as launch careers as independent PR practitioners. The purpose of our panel discussion is to briefly share our experiences in regard to mentoring, reverse mentoring, and entrepreneurship. We’ll talk about what our research and our classroom experience taught us about the use of mentoring in public relations – and what additional questions still need to be answered.
Keywords
  • Mentoring,
  • reverse mentoring,
  • undergraduate public relations education,
  • higher education teaching methods
Publication Date
October 13, 2012
Citation Information
Douglas J. Swanson, Betsy A. Hays and Julie Henderson. "Fostering development of mentoring and reverse mentoring skills among public relations undergraduates" Public Relations Society of America International Conference / Educators Academy (2012)
Available at: http://works.bepress.com/dswanson/64/