Presentation
Narratives of Job Satisfaction on the World Wide Web: Interpretations of Value and Reward Within the “100 Best Companies to Work for in America”
Association for Education in Journalism & Mass Communiation
(2004)
Abstract
This research analyzed employee job satisfaction narratives on World Wide Web sites of companies named among Fortune magazine’s “100 Best Companies to Work for in America.” Fewer than one-third of WWW sites included narratives. Narratives were most likely to express job satisfaction in personal, emotional terms and least likely to identify job security, benefits, or compensation as important rewards of work. Narratives often appeared targeted toward new college graduates. Clichés were used excessively in Web sites and narratives.
Keywords
- job satisfaction,
- best companies to work for in america,
- communication of job satisfaction,
- employee morale
Disciplines
Publication Date
August, 2004
Citation Information
Douglas J. Swanson. "Narratives of Job Satisfaction on the World Wide Web: Interpretations of Value and Reward Within the “100 Best Companies to Work for in America”" Association for Education in Journalism & Mass Communiation (2004) Available at: http://works.bepress.com/dswanson/54/