Article
Journalism/ Mass Communication Program World Wide Web Sites: Content, Functionality and Promotional Value
Southwestern Mass Communication Journal
(1999)
Abstract
Despite the popularity of promotionally-oriented Web sites within journalism/ mass communication programs in higher education, there has been little examination of sites and their contents. Almost no research has focused on visual, informational, and operational enhancements, or how Web sites of different higher education programs in the discipline differ from each other. This research addresses some of the unanswered questions about how journalism/ mass communication Web sites use enhancements to communicate with online users.
Keywords
- World Wide Web,
- Web site contents,
- Web site enhancements,
- Web site functionality,
- Web site promotional value,
- Web sites in higher education,
- journalism Web sites,
- Mass Communication Web sites,
- college Web sites,
- university Web sites,
- Web site content analysis,
- Web site contents
Disciplines
- Business and Corporate Communications,
- Communication,
- Communication Technology and New Media,
- Critical and Cultural Studies,
- Curriculum and Instruction,
- Graphic Communications,
- Higher Education Administration,
- Journalism Studies,
- Mass Communication,
- Organizational Communication,
- Public Relations and Advertising and
- Speech and Rhetorical Studies
Publication Date
1999
Citation Information
Douglas J. Swanson. "Journalism/ Mass Communication Program World Wide Web Sites: Content, Functionality and Promotional Value" Southwestern Mass Communication Journal Vol. 15 Iss. 1 (1999) Available at: http://works.bepress.com/dswanson/44/