Dr. Doug Swanson is an accredited public relations practitioner (APR) certified by
the Public Relations Society of America. He earned his Ed.D in education teaching/ mass
communication education in 1999 at Oklahoma State University. He has been teaching at the
college level since 1990 and has taught communication-related courses in New Mexico,
Oklahoma, Wisconsin, and California. He was the founding director of the university
Academic Advising Center at the University of Wisconsin-La Crosse. In 2006, Swanson
joined California Polytechnic State University in Central California as an associate
professor of journalism. He teaches journalism courses and oversees the student-run PR
firm that provides hundreds of volunteer service hours each year for non-partisan
charitable groups engaged in activism on cultural, educational, environmental and
workforce equity issues. With more than 20 years of experience in print and broadcast
media, Swanson has worked as a reporter, writer, photographer, talk show host, and TV
news assignments manager. His research interests are in media and society, and the use of
web pages and podcasts in support of corporate image.

Articles

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"Health and Wealth" and the World Wide Web: Leading renewalist ministries' use of Web to communicate social order, The Social Science Journal (2008)
Renewalist Christian ministries espouse a “Health andWealth” theology that is embraced by increasing numbers of...
 

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Implementing a Social Norms Approach to Reduce Alcohol Abuse on Campus: Lessons learned in the shadow of "The World's Largest Six-Pack" (with Kristine M. Zegers and Aaron A. Zwaska), The Social Science Journal (2004)
Many institutions of higher education are struggling with the problem of excessive alcohol consumption by...
 

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Homeland Attack and Homepage Response: a preliminary review of affected business entities' online corroboration/explanation of September 11 economic impact, The Social Science Journal (2004)
This research examines the reporting of negative economic impact resulting from September 11, 2001 terrorism...
 

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The Framing of Contemporary Christian Apostasy on the World Wide Web, Journal of Media and Religion (2004)
This article is a preliminary effort to make conclusions about how apostate religious organizations use...
 

Conference Proceedings

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Show Me, Help Me, Tell Me, Sell Me: Leading Christian Renewalist Ministries' Use of the World Wide Web for Evangelizing, Fundraising, and Merchandising, The 50th Annual Conference of the Western Social Science Association: Denver, CO (2008)
This research is an analysis of visual, operational, informational, fundraising, and merchandising content of World...
 

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La Crosse, the River, Denial: A College Town Struggles to Frame Responsibility for River Drowning Deaths, Association for Education in Journalism and Mass Communication Mid-Winter Conference: Reno, NV (2007)
Twenty-four college-aged men have drowned in the Mississippi River near La Crosse, Wisconsin, since 1974....
 

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Creating a Culture of "Engagement" With Academic Advising: Challenges and Opportunities for Today's Higher Education Institutions, The 48th Annual Conference of the Western Social Science Association: Phoenix, AZ (2006)

Effective academic advising is recognized as key to college student success and academic retention (Pascarella...

 

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Tragic Accidents or Mysterious Murders?: A College Town Struggles to Frame Responsibility For River Drowning Deaths, The 48th Annual Conference of the Western Social Science Association: Phoenix, AZ (2006)
This paper focuses on an ongoing debate in La Crosse, Wisconsin, over recent river drowning...
 

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'Neither Cold nor Hot': An Analysis of Christian World Wide Web Sites That Address GLBT Publics, Association for Education in Journalism and Mass Communication Annual Meeting, Toronto, Canada (2004)
This research analyzes Christian Web sites addressing gay, lesbian, bisexual, or transgendered public. The study...