Soon after winning the non-profit/social venture track of the 2009 Launch DePaul competition, Jennifer started GREENOLA, which sells women's fair trade and sustainable clothing and accessories online. Today, Jennifer operates the social venture on a full-time basis, and employs three part-time employees and four interns. She was a member of the Blueprint program from 2007-2009, and remains highly engaged with the Coleman Center as a speaker, judge, and vice chair of the eMerge Alumni Council.