Effective Communications Practices during Organizational Transformation

Cynthia L. King, Naval Postgraduate School
Douglas A. Brook, Naval Postgraduate School
Tim D. Hartge, University of Michigan-Dearborn

Abstract

This study explores effective communication practices during organizational transformation, change, and turnarounds. Leadership and management communication have been consistently identified in management research as the foundation for creating and sustaining organizational changes. The strong similarities between the Navy and the U.S. auto companies indicate that they can serve as useful benchmarks. In this benchmarking study we gathered the perceptions of executives and senior managers who had lived through -- and learned from -- the many organizational changes they had experienced.