College students today flock to Wikipedia in droves, while at the same time academic libraries continue to pour time and money into print reference collections that are rarely used and take huge amounts of our libraries’ limited space. While libraries have responded to space and access concerns by turning to electronic books, title-by-title selection is a time-consuming affair for a collection that sees low use. In this session we will examine the factors that have led to the point where libraries need to reexamine how they collect and provide access to reference sources. Through a content analysis of reference transcripts and transaction logs, an examination of usage statistics and interviews with librarians and library school students we will illustrate how these changes have altered the way reference sources are collected and used at Grand Valley State University. We will outline 10 characteristics of the “new” reference collection and discuss how we see reference collections continuing to evolve in the coming years.