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Customer Satisfaction, Earnings and Firm Value (with John McCallig), European Journal of Marketing (2010)

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Marketing Accountability and marketing’s Stature: An Examination of Senior Executive Perspectives (with Patrick Butler), Australasian Marketing Journal (2010)

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Proving Marketing Success Pays Off: Marketing Performance Measurement and its Effects on Marketing’s Stature and Firm Success, Marketing Intelligence Review (2010)

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The Impact of Customer Satisfaction on CEO Bonuses (with Vincent O'Connell), Journal of the Academy of Marketing Science (2010)

Does Customer Satisfaction Influence the Relationship Between Earnings and Firm Value? (with John McCallig), Marketing Letters (2009)

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Empirical Evidence of the Stock Market's (Mis)Pricing of Customer Satisfaction (with Mark C. Hutchinson and Vincent O'Connell), International Journal of Research In Marketing (2009)

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Market Orientation and Enterprise Policy (with Patrick Butler), European Journal of Marketing (2009)

OpenURL

Marketing Performance Measurement and Firm Performance: Evidence from the European High-Technology Sector (with Andrew V. Abela and Mark C. Hutchinson), European Journal of Marketing (2009)

Measuring Alpha: The Consequences of Ignoring the Four-Factor Model (with Mark C. Hutchinson and Vincent O'Connell), International Journal of Research in Marketing (2009)

Service Quality, Trust, Commitment and Service Differentiation in Business Relationships (with Tracey Dagger and Pierre Chenet), Journal of Services Marketing (2009)

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Marketing Performance Measurement Ability and Firm Performance (with Andrew V. Abela), Journal of Marketing (2007)

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The Measurement of Marketing Performance In Irish Firms, Irish Marketing Review (2007)

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Service Quality in the Irish Health Service (with Mary O'Keeffe), Total Quality Management (1997)

What is the value of a brand to a firm?, The Law of Reputation and Brands in the Asia Pacific Region (2012)

Advertising and the Organizational Production of Humour (with Donncha Kavanagh), Humour, Organization and Work (2006)

Heritage Marketing On The Internet, The Heritage Of Ireland: A Management Perspective (2000)

Marriages Made in Heaven: The Power of Network Latency (with James Fairhead), Relationships and Networks (1997)