I joined the faculty at Melbourne Business School in 2008 from University College
Cork, Ireland. My principal academic interest is in the impact of marketing activities
and assets on company performance. My research has been published in leading academic
journals such as the Journal of Marketing, the Journal of the Academy of Marketing
Science, the International Journal of Research in Marketing and Marketing Letters among
others. I have been a visiting scholar at various universities and business schools
including Melbourne Business School (2007) and Notre Dame University in the USA.
I am a member of the advisory board of the Chief Marketing Officers (CMO) Council of the
USA. Since 2003 I have led the Council's Marketing Performance Measurement (MPM)
research program, and I am a co-author of the Council's Report on this topic.
Previously, I was Client Services Director at a marketing services agency targeting the
European technology sector. In this role I was responsible for a range of blue-chip
clients including Microsoft, Siemens, Hewlett-Packard and Computer Associates. My team
developed numerous international award-winning campaigns including an global ECHO award
and two Icon Awards from BusinessWeek.
I consult to various firms on the management of marketing performance and marketing
metrics.
Publications
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