I joined the faculty at Melbourne Business School in 2008 from University College
Cork, Ireland. My principal academic interest is in the impact of marketing activities
and assets on company performance. My research has been published in leading academic
journals such as the European Journal of Marketing, the International Journal of Research
in Marketing and the Journal of Marketing among others. I have been a visiting scholar at
various universities and business schools including Melbourne Business School (2007),
Notre Dame University in the USA, The Tajik State University in Dushanbe, and the
University of Irkutsk in Siberia. 

I am a member of the advisory board of the Chief Marketing Officers (CMO) Council of the
USA. Since 2003 I have led the Council's Marketing Performance Measurement (MPM)
research program, and I am a co-author of the Council's Report on this topic. 

Previously, I was Client Services Director at a marketing services agency targeting the
European technology sector. In this role I was responsible for a range of blue-chip
clients including Microsoft, Siemens, Hewlett-Packard and Computer Associates. My team
developed numerous international award-winning campaigns including an global ECHO award
and two Icon Awards from BusinessWeek. 

I consult to various firms on the management of marketing performance and marketing
metrics.

Articles

OpenURL

Provinging Marketing Success Pays Off: Marketing Performance Measurement and its Effects on Marketing’s Stature and Firm Success, Marketing Intelligence Review (2010)
 

Does Customer Satisfaction Influence the Relationship Between Earnings and Firm Value? (with John McCallig), Marketing Letters (2009)
 

OpenURL

Empirical Evidence of the Stock Market's (Mis)Pricing of Customer Satisfaction (with Mark C. Hutchinson and Vincent O'Connell), International Journal of Research In Marketing (2009)
 

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Market Orientation and Enterprise Policy (with Patrick Butler), European Journal of Marketing (2009)
 

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Marketing Performance Measurement and Firm Performance: Evidence from the European High-Technology Sector (with Andrew V. Abela and Mark C. Hutchinson), European Journal of Marketing (2009)
 

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Contributions to Books

Advertising and the Organizational Production of Humour (with Donncha Kavanagh), Humour, Organization and Work (2006)
 

Heritage Marketing On The Internet, The Heritage Of Ireland: A Management Perspective (2000)
 

Marriages Made in Heaven: The Power of Network Latency (with James Fairhead), Relationships and Networks (1997)