Presentation
Building a storybrand: How St. Catherine University tells the MBA story.
Business Administration Faculty Scholarship
Document Type
Presentation
Publication/Presentation Date
1-1-2018
Conference Name
American Marketing Association Symposium for the Marketing of Higher Education
Citation Information
Diane Fittipaldi, M. Wieser and M. Thomas. "Building a storybrand: How St. Catherine University tells the MBA story." (2018) Available at: http://works.bepress.com/diane-fittipaldi/2/