In this paper we compare the reception of Spanish sociology by domestic and international audiences using citation counts as an indicator of audience interest. We compare papers highly cited in a national language database with those highly cited in the Web of Science. We find differences that might prove worrying within a national research evaluation system that emphasizes publishing in high impact factor, Web of Science indexed journals. We suggest that in the social sciences, such an emphasis may induce not simply more research excellence, but also narrower research agendas with long term consequences for the Spanish sociology community.