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Presentation
Using Social Influence to Predict Subscriber Churn
Kno.e.sis Publications
  • Derek Doran, Wright State University - Main Campus
  • Veena Mendiratta
  • Chitra Phadke
  • Dan Kushnir
  • Huseyin Uzunalioglu
Document Type
Conference Proceeding
Publication Date
11-9-2012
Abstract

The saturation of mobile phone markets has resulted in rising costs for operators to obtain new customers. These operators thus focus their energies on identifying users that will churn so they can be targeted for retention campaigns. Typical churn prediction algorithms identify churners based on service usage metrics, network performance indicators, and demographic information. Social and peer-influence to churn, however, is usually not considered. In this paper, we describe a new churn prediction algorithm that incorporates the influence churners spread to their social peers. Using data from a major service provider, we show that social influence improves churn prediction and is among the most important factors.

Comments

Poster presented at the Interdisciplinary Workshop on Information and Decision in Social Networks, Cambridge, MA, November 8-9, 2012.

Citation Information
Derek Doran, Veena Mendiratta, Chitra Phadke, Dan Kushnir, et al.. "Using Social Influence to Predict Subscriber Churn" (2012)
Available at: http://works.bepress.com/derek_doran/38/