A native of the United States, David Orozco's research interests are in the area of intellectual property and globalization. He received a three-year juris doctor degree from Northwestern University and a bachelor of science in economics degree from New York University. He teaches business law at Michigan Technological University, and has visited at the Kellogg School of Management.
Articles
Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence, The Journal of Marketing (2009)
The primary focus of this research is to offer a better understanding of these benefits....