Marketing democracy: Changing opinion about inequality and politics in East Central Europe
Using a rich set of data from public opinion surveys conducted in the European post-communist states, this book explores popular attitudes on social, economic, and political justice focusing ultimately on "what's fair?" People there hope to create societies that are more free and democratic than the old communist systems yet also more egalitarian than most capitalist states. They envision a system where people who work hard can earn good money but also where those in want have their basic needs met. Unusual in allowing both east-west comparisons and examining change over time during a crucial phase of the post-communist transitions, this groundbreaking work goes beyond basic surveys to explore the philosophically and theoretically important concept of justice.
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David S. Mason and James Kluegel. Marketing democracy: Changing opinion about inequality and politics in East Central Europe. Lanham, Md.: Rowman and Littlefield, 2000.