Public Opinion Reform in China
As the People's Republic of China shifts toward a more market-oriented economic system, it has also begun exploring another Western institution: scientific public opinion polling. As Yang Guansan, one of China's leading pollsters, said recently in the Beijing Review: "Only five or six years ago, the public opinion poll was considered to be a 'bourgeois' or 'capitalist' method of social survey ... Now the taboo has been swept away in the strong tide of reform, which is challenging all of China's traditions, stereotypes and prejudices."
David S. Mason and Ken Colburn. "Public Opinion Reform in China" Footnotes of the American Sociological Association (1989).
Available at: http://works.bepress.com/david_mason/47