How scientific are the polls reported in the media on the gun control issue? Without arguing for or against gun controls, this article examines the interviewing and

sampling methods used by media polls and finds that some polls claiming impressive majorities in favor of severe gun controls may not be accurate.

This article was originally published in Political Communication and Persuasion, vol. 9, pp. 69-92 (1992). This web version is a from a reprint (without the tables) in the Journal on Firearms & Public Policy, volume 6, pp. 23-53 (1994). Starred page numbers [*24] indicate the beginning of a new page. A few corrections and typographic improvements have been made.