Contribution to Book
Experiential Learning and Macro-Education: Enhancing Traditional Marketing Courses with Macromarketing ...
The 37th Annual Meeting of the Macromarketing Society 2012: Papers of the 37th Annual Macromarketing Conference, Berlin, Germany, June 13-16, 2012
(2012)
Scott K. Radford, David M. Hunt and Deborah Andrus
This paper reviews benefits of experiential learning to highlight the value of the approach for advancing macromarketing education. We consider ...