"Momentum in Social Media and Offline Sales after Automobile Recalls" by Yen-Yao Wang

Selected Works of Tawei (David) Wang, PhD

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Momentum in Social Media and Offline Sales after Automobile Recalls

Proceedings of the 2016 International Conference on Information Systems (2016)

Yen-Yao Wang
David Wang, DePaul University
Roger Calantone, Michigan State University

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Disciplines

Business

Publication Date

2016

Citation Information

Yen-Yao Wang, David Wang and Roger Calantone. "Momentum in Social Media and Offline Sales after Automobile Recalls" Proceedings of the 2016 International Conference on Information Systems (2016)
Available at: http://works.bepress.com/david-wang/18/