Article
The Buying Center Concept: Fact or Fiction?
AMA Winter Educators' Conference Proceedings
Document Type
Conference Proceeding
Publication Date
1-1-1984
Disciplines
Additional Publication URL
http://www.worldcat.org/oclc/752874048
Abstract
Focuses on the significance of organizational buying behavior. Importance of purchase decision; Factors affecting collective behavior and performance; Interaction of socioeconomic field.
Rights
The version of record can be found through World Cat.
Notes
Full-text not available due to publisher restrictions. Article can be purchased through the American Marketing Association.
Citation Information
W. J. Johnston and Daniel H. McQuiston. "The Buying Center Concept: Fact or Fiction?" AMA Winter Educators' Conference Proceedings (1984) p. 141 - 144 Available at: http://works.bepress.com/daniel_mcquiston/17/