Daniel H. McQuiston is an Associate Professor of Marketing at the College of Business. His research interest include industrial buying behavior, personal selling, industrial channels of distribution, industrial branding, relationship marketing, and customer service.
Articles
Gender Differences in Communication:Implications for Salespeople (with Kathryn A. Morris), Journal of Selling & Major Account Management (2009)
As more women enter into the traditionally male-dominated occupations of sales and purchasing, an understanding...
Successful branding of a commodity product: The case of RAEX LASER steel., Industrial Marketing Management (2004)
In today's competitive business environment, industrial marketers must work harder than ever before to achieve...
A Conceptual Model for Building and Maintaining Relationships between Manufacturers' Representatives and Their Principals., Industrial Marketing Management (2001)
As more and more firms decide to outsource their sales function, the entire topic of...
The Effect of Perceived Personal Consequences on Participation and Influence in Organizational Buying (with Peter R. Dickson), The Journal of Business Research (1991)
A potential explanation for the amount of individual participation and influence in an industrial purchase...
An Empirical Investigation of the Evaluative Criteria of Industrial Buyers (with Rockney G. Walters), Journal of Midwest Marketing (1989)
A factor analytic methodology is used to measure and interpret the evaluative criteria used by...
Contributions to Books
Eco Paraiso (with Gregory Osland and Robert Mackoy), Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage (2007)
Note: full-text not available due to publisher restrictions. Link takes you to an external...
Using Role Plays in the Personal Selling Class: Some Suggestions, Great Ideas In Teaching Marketing (2002)
Note: full-text not available due to publisher restrictions. Link takes you to an external site...