Good as new? Beer, brand names and Section 52
Article comments
Millen, Damien (2003) Good as new? Beer, brand names and section 52. Tooheys Pty Ltd v Coopers Brewery Ltd [2003] FCA 148. Trade Practices Law Journal, Volume 11, No 4, December 2003, 11 TPLJ 253, 2pp.
Copyright © Thomson Legal & Regulatory Limited, 2003.
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Abstract
Introduction
The Federal Court's decision in Tooheys Pty Ltd v Coopers Brewery Ltd [2003] FCA 148 explores the use of particular words in product brand names. Difficulties arise when common words have been incorporated into a name and are used by competitors to describe an alternative offering. The risk is particularly potent where a word's "double meaning" forms the core part of a marketing campaign.
Suggested Citation
Damien W. Millen. "Good as new? Beer, brand names and Section 52" Law papers (2003).
Available at: http://works.bepress.com/damien_millen/7