Suggested Citation

Julian, CC & O'Cass, A 2002, 'Drivers and outcomes of export marketing performance in a developing country context', in J Cadeaux & A Pecotich (eds), Macromarketing in the Asia Pacific Century: Proceedings of the 27th Annual Macromarketing Conference, Sydney, NSW, 11-14 June, University of New South Wales Press, Sydney, NSW, pp. 33-46.