Suggested Citation

Julian, CC & O'Cass, A 2002, 'Studying the determinants of international joint venture (IJV) marketing performance in Thailand', in J Cadeaux & A Pecotich (eds), Macromarketing in the Asia Pacific Century: Proceedings of the 27th Annual Macromarketing Conference, Sydney, NSW, 11-14 June, University of New South Wales Press, Sydney, NSW, pp. 47-60.