The internet and export marketing from a Middle Eastern perspective
This study explores the role of the Internet in export marketing. The data was gathered based on a survey of 61 Lebanese manufacturing firms engaged in exporting. The findings indicate a positive relationship between Website ownership, average annual sales volume and export. The findings further indicate that the main reason for owning a corporate Website was to attract clients outside of Lebanon. The second and third top reasons for owning a corporate Website turned out to be improving the company’s image and advertising, respectively. Finally, the findings indicate a positive relationship between Website ownership and engaging in export, share of exports over total sales and the number of countries to which the firm exports.
Pre-print of: Ahmed, ZU, Julian, CC, Baalbaki, IB & Hadidian, TV 2006, 'The internet and export marketing from a Middle Eastern perspective', Journal of Asia Business Studies, vol. 1, no. 1, pp. 10-15.